Performance marketers need precise attribution data to optimize campaigns and maximize ROI. LeadPulse provides granular tracking for paid search, paid social, display ads, and affiliate marketing. Capture click IDs, track conversions, calculate accurate ROI, and optimize your performance marketing campaigns based on reliable first-party attribution data.
Common Challenges
Ad platform attribution is often inaccurate or incomplete
Can't track conversions that happen after the cookie expires
Need to prove ROI for every dollar spent
Multiple ad platforms make attribution messy
Privacy changes hurt attribution accuracy
How LeadPulse Helps
First-party attribution data you own and control
Track conversions beyond cookie expiration
Unified attribution across all paid channels
Capture click IDs for accurate platform matching
Server-side tracking immune to ad blockers
Key Benefits
Increase campaign ROI with better attribution
Scale winning campaigns with confidence
Reduce reliance on platform attribution
Make faster optimization decisions
Build custom attribution models for your business